Web Copywriting – The Advantages of Using a Freelance Copywriter
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Article mills are the bane of the internet, fueling the low wage, low quality web copywriting culture
Search engines, the driving force behind internet habits, are moving towards promoting high quality web copywriting. Rather than reward businesses that flood the internet with sub-standard articles, the search engines are adapting their algorithms to promote high-quality content and rid the internet of the spammers and empty articles.
Because marketers became fixated upon generating backlinks, to the detriment of providing quality web content, businesses used cheap freelance writers to produce countless keyword dense articles, often written in barely passable English. Internet users are sick and tired of trying to find useful information online, only to be confronted by empty content sourced from the notorious article mills. They want to find what they need, quickly and efficiently, without navigating seas of thinly disguised sales copy and painfully poor articles.
The big search engines are aware of this, and they know that consumer power can make or break their market position; they must adapt or die. The same applies to any business with an online marketing strategy; they must start to produce quality content or be left behind in the sandbox as the competition forges ahead.
Instead of going for the cheapest option, now is the time to use a professional freelance copywriter, who will be able to guide you through the transition. In hard economic times, as the advertisers focus on quality rather than saturation, the businesses producing quality will be the survivors when the internet content bubble finally bursts.
Investing in a Freelance Copywriter for Web Copywriting
Many business owners are happy to pay professional marketers and web designers good rates to promote their business, but are strangely reluctant to pay fees for a professional writer. They shop in the bargain basement and try to find freelance writers for a few dollars an hour, yet expect high-quality content. In the vast majority of cases, this approach fails. Content is king, and racing to the bottom reflects badly on your business.
The fast moving nature of the online world means that you only have a few seconds to impress potential clients and, if you confront them with poorly written content, written in poor English and with no direction to the writing, consumers will click the back button on their browser. The high rates that you paid for a marketing consultant have been wasted, all because you tried to save a few dollars. A freelance copywriter knows how to use subtle language to close the deal and entice consumers to spend time browsing your site and seeing what you have to offer.
A professional freelance copywriter will work alongside your marketers and is fully aware of the SEO techniques required to reach out to clients. A pro writer can take keywords and blend them seamlessly into flowing paragraphs and elegant prose. Search engines love high quality web copywriting and, by using a freelance writer as part of your marketing team, you can outperform other businesses still stuck in the old mentality of quantity over quality.
Your highly paid SEO marketing consultant love talented web copywriters, because it makes their life much easier. High quality, natural web content is much easier to promote than keyword soup and, if they are paid by the hour, this will also impact on your bottom line, saving you money. A marketing consultant given good content can concentrate on what they do best; helping your site climb the search engine rankings, rewarding your policy of hiring the best writer that you can find.
A Freelance Writer is a Deal Closer
Internet users are becoming very sophisticated and wary of the many fraudulent websites and products plaguing the internet. Amongst other things, they look at the quality of your website as a benchmark of quality, using it to gauge your product, professionalism, and customer service.
Marketers go out and find potential clients; a talented web designer uses eye-catching, slick designs to convince then to stay; and high quality content, written by a professional freelance copywriter, closes the deal. Using this trirumvate is the key to success, built upon the tried and tested sales techniques that existed long before the dawn of internet shopping.
As an example, I recently browsed the internet to look for some new door fittings, and was disgusted by the sheer amount of poor quality articles online, thinly disguised sales pitches that consisted of a couple of paragraphs written in poor, broken English.
Do these businesses seriously think that I am going to visit their site if they cannot be bothered to act professionally? By trying to save money, they lost a sale, all because they tried to write their own content or hired an enthusiastic amateur.
Web Copywriting – The Flexibility and Professionalism of a Freelance Copywriter
An experienced, skilled web copywriter is a professional with years of training and experience, so you are not going to find one for a few dollars an hour. In the same way, you will not find an accountant, marketer, lawyer, or mechanic for that rate. These professionals are fully aware of their value and set their prices accordingly.
So, why do businesses begrudge paying freelance writers a decent rate? They have been swayed by the article mills and content submission sites, and believe that you really can find a writer for cents. Sadly, in most cases, they end up with poorly written content, with little power, passion, or authority behind the copy or, in the worst cases, plagiarized content copied from other sites.
Freelance copywriters are hired guns, able to refresh marketing campaigns and imbuing them with life and honesty. Professional; freelance writers understand the world of internet marketing and can integrate seamlessly into your team, providing valuable insights and ideas on how to reach a wider audience. Most of all, they make sure that your web copywriting compels and projects your core values and integrity.
The question isn’t about whether you can afford to hire a freelance copywriter for your web copywriting. The question is can you afford not to?
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