Press Releases
Using a Professional Writer for your Press Releases and Sales Letters
The vast majority of businesses appreciate the power of a good marketing strategy. They understand that having a great product is one thing, but it must be matched by a concerted drive to increase awareness. Businesses of all sizes routinely throw large sums of money to the SEO experts and affiliate marketers, in an attempt to exploit the power of the internet, but are reluctant to spend money hiring a professional writer.
Judging by the amount of poorly written spam landing in my inbox, most organizations do not understand the power of the written word. They do not recognize that press releases and sales letters must quietly inspire, not patronize, and only a professional writer can find the required pitch and voice to make an instant impact.
A good freelance writer editor knows the intricacies of writing a subtle press release, and can infuse the emotion needed to maximize the effect of a solid sales letter. When allied to traditional marketing and SEO techniques, press releases and sales letters, written by a master, will raise awareness and convert interest into sales.
A professional writer understands the two-stage approach to marketing and can combine the subtle and indirect language of a press release with the instant impact of a sales letter.
Press Releases and the Advantages of a Professional Writer
Many businesses believe that a press release should be little more than a sales letter or a rambling narrative. In fact, a press release is a journalistic article that informs and educates readers, whetting their appetite and enticing them to find out more. Using a professional freelance writer editor to write your press releases is essential, because they understand how to set the right tone and voice.
Internet audiences, tired of hard sell, empty language, and spun articles, are becoming far more discerning, and a well-targeted press release will strike a chord with the reader. A unique and interesting press release will draw people to your site, where you can tempt them with high quality web-content and carefully pitched sales copy. Using a professional writer to implement this two-stage strategy will maximize every single hit on your site and enhance your reputation.
Sales Letters – The Advantages of Using a Freelance Writer Editor
A sales letter is an example of direct marketing, where the professional writer uses emotive language and imagery to drive sales and increase referrals. Unlike the shoddy e-mails that infest spam boxes everywhere, complete with bad grammar, bright fonts, and endless exclamation marks, a high quality sales letter is subtle and raises questions. A professional sales writer will gently use emotion to drive potential buyers to the bottom of the page and the all important link.
Marketing is actually very simple, and is based around the age-old maxim of ‘Identify a problem, provide a solution.’ This is how to sell, encouraging and guiding but, ultimately, assuming that potential customers and clients have the intelligence to arrive at their own decisions. The days of internet hard sell are a faded dream, best left to the Water4Gas scammers and false ‘Make Money Online’ peddlers. Modern surfers are far more discerning and the gentle touch is the key to success and driving sales.
Using a Professional Writer to Market and Drive Sales
For press releases and sales letters, employing a professional writer is an investment, not a cost, and offers chance to multiply every dollar you spend. Rather than trying to do it yourself, or shopping in the bargain basement, an experienced professional writer will work with you, increasing your conversion rate and attracting success. A freelance writer editor is an integral part of your marketing plan, not an added afterthought. Business is about creating instant impact, a trait that will not be possible if you use an ‘enthusiastic amateur.’
A professional writer knows how to shape words and sentences, shaping language to create a positive impression and imbue your business with professionalism. Many large organizations employ an entire PR department, at great cost; by employing a professional, small and medium businesses can compete on the same footing.
The internet is changing, and consumers are increasingly looking for quality, not quantity, and they will simply press the back button to escape the morass of spun articles and clumsy sales pitches. Using a professional writer to form the foundation of your marketing drive will set you apart from the competition, generating business and creating high quality leads.
If you are interested in engaging a professional freelance writer editor to work with you, please feel free to contact me or check my rates.