Hire a Copywriter – Write Quality Website Content
ByThe False Economy of Cheap Website Content
Many businesses, keen to establish an internet presence, spend a lot of money on Search Engine Optimisation and marketing. Quite rightly, they assume that this will increase awareness and boost their site up the rankings. However, after spending large sums on marketing experts, they shop around in the bargain basement when it comes to generating web content. Rather than pay a professional freelance writer editor, they throw a couple of dollars to one of the freelance writing article mills, which churn out reams of regurgitated content.
This race to the bottom guarantees that all of their expenditure on marketing will be wasted, because Google algorithms are too smart to be fooled by article spinning and keyword stuffing. As their site sinks into the depths of the internet, they give up, or decide that generating business online is a waste of time. If they had invested a little money in hiring a professional writer for their websites, they could have avoided this fate.
A Professional Writer Underpins Marketing Success
If these businesses had spent a little time trying to understand the science of internet marketing, they would have finished the job, by using a professional writer to lay the foundations of their marketing drive. A website is no different from a ‘bricks and mortar’ business, and aggressive marketing is no substitute for core values, built upon developing customer service and marketing the business as quality, not cheap.
Imagine a store where the staff spend their time ignoring queues, insulting customers, and know nothing about the products. This sounds simple, but so many website owners do exactly this, when they insult their customers by using poorly written, rambling web content, instead of professionally written articles and blogs .
A Freelance Writer Editor Writes Web Content that Informs and Engages
Hiring an amateur and inexperienced writer to create poorly worded content, riddled with basic errors, is guaranteed to drive customers away. The words on your website are your only interface with your customers and you only have a few seconds to project a professional image. By assuming that your customers are stupid, you lose the sale and they will never return. The basic concept of marketing is no different on the internet than when merchants plied their trade along the Silk Route:
“Identify a Problem: Provide a Solution.”
This is a simple idea, but it is so easily forgotten amongst the jargon of SEO and the plethora of spun articles and sea of pointless words. Customers want to find information, without wasting time reading irrelevance and tired sales copy, containing the mandatory red fonts, endless exclamation marks and absolutely nothing of substance. They want carefully crafted web copy, drafted by a professional writer, which informs and gently entices.
A Professional Writer – A Sculptor of Words
Hiring a professional writer creates an interface built upon mutual respect, building trust between a business and its clients. A freelance writer editor sees words as more than blunt tools for communication and, instead, shapes them into emotive sentences and flowing language. To a professional writer, words are raw clay, to be shaped into objects of beauty.
A freelance writer editor will write concisely and clearly, using subtle layers of language to appeal to the emotions. A writer will guide the customer, rather than using blunt language and including countless ‘Buy it Now’ buttons. The days of hard sell are long gone, and internet savvy consumers hit the back button when confronted with aggressive copy, mentally associating it with spam.
Experiment Resources – A Case Study in Professional Writing
One example of quality winning over quantity is the scientific resource site, Experiment Resources, a highly regarded authority site, with a Google Page Rank of 5. This leading site is regularly cited in journals, texts, lecture halls and classrooms around the world. The owner of the site decided that he was tired of the poor quality online articles on the internet, and set about developing a high quality scientific resource site.
He employed a professional writer, with a background in science, to develop informative content around strong keywords. With this alliance of sound Search Engine Optimisation and high quality web content, Experiment Resources slugs it out at the top of the search engine rankings, taking on websites with huge budgets. The visionary entrepreneur now receives a steady stream of e-mails asking for permission to cite the work in course notes and academic papers.
The site owner is working with his writer to develop a series of books, and the Experiment Resources brand continues to grow, an example of how employing a professional writer attracts success.
A Professional Writer is an Investment, not an Overhead
Scraping around in the basement and looking for cheap, rather than good value, is why many internet businesses fail. Businesses are increasingly seeing professional writers as an investment, not an overhead, and are waking up to the new paradigm of quality. Consumers want the type of rich content that only a freelance writer editor can provide, rather than the meaningless drivel available on the various article directories. A professional writer will save you money and attract success and give you the opportunity to gain an advantage over the competition.
Instead of presenting customers with poorly constructed web content, guaranteed to drive them away, you can use a professional writer to draw them in and entice them to buy.
Professional Writer Links
My personal website can be found at: Freelance Writer Editor
An example of my work at Experiment Resources: Islamic Scholars and Biology
In my spare time, I write at Dropout Nation: Conviviality – Starving the Ravenous Beast
Experiment Resources Cited on Wikipedia: Post Hoc Ergo Propter Hoc
Citation at the University of Jyväskylä: Case Study Research Design
Citation at The San Ramon Valley High School: www.grochbiology.org/Statistics.ppt
Citation at the University of Hawaii: www.hawaii.edu/lis/content/syllabi/684_harada_f09.pdf
Story in the RSPCA Newsletter: RSPCA
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